Friday, January 21, 2011

Red Hats Provide Valuable Marketing Tool

Local author Joyce Caudel is presenting her novel, The Hat Pin Murders, the first in her Red Hat Mystery Series, to the public at Auntie's Bookstore in Spokane tonight (January 21) at 7:00 p.m.

When I read the blurb about her book, I thought, "She's a marketing genius!" With over 70,000 members of the Red Hat Society, the largest women's social club in the world, she has a built-in international market - and is a publisher's dream.

Fascinated, I looked a little further into Caudel's first foray into the publishing field through her publisher, Gray Dog Press of Spokane. I discovered this remarkable woman has authored her first book at age 69, "fullfilling her lifelong dream to be a writer."

According to her publisher, Joyce is a nine-year member of the Red Hats and currently serves as Queen of her chapter. She also shares her talents as an inspirational speaker, giving a message of encouragement to women to dream the dream that God has placed in their hearts.

What a great inspiration to women in general, and writers in particular. Joyce Caudel is living proof that it's never too late to go after your dream.

If you get the chance, stop by Auntie's tonight and pick up one of Joyce's books and get her autograph. According to Gray Dog, she'll be easy to find. "Just follow the red hats."

And don't forget the smarts behind writing a series (what a publisher wants) with a ready market (what a publisher loves). Whether you're a retired teacher, a railroad buff, a veteran, or a proud Kiwanis member; tie that concept to a series of stories and you've created a valuable marketing tool.

Don't forget to check out other writing-related events on our Events page!


Norm de Ploom said...

Nice to hear of someone who achieves success at a “senior” age. Good for her and good luck to her in the future series! Marketing is such a big portion of getting published. Nice story, Mary Jane.

Jennifer Lamont Leo said...

Having a built-in audience is a genius marketing tactic. Recently I saw an ad for a series of mystery novels, Annie's Attic Mysteries, centered around sewing, quilting, scrapbooking, etc. Where was the ad? In a magazine for crafters!